You already have an offer for your company data. What now?

Updated October 25, 2026 · How we research

Why get a second offer?

This is a young market without public price lists. In October 2026, MIT Technology Review quoted a buyer saying valuations depend on each buyer's research goals and that quotes vary widely.

A second offer gives you a reference point. It also shows whether the first buyer's terms on exclusivity, payment and data handling are typical.

How do you check the offer is legitimate?

Our guide on spotting legitimate offers covers this in more depth.

• Confirm the buyer is a registered company with a real website and named people.
• Never send passwords, admin access or full exports before a signed agreement.
• Be wary of pressure to sign within hours or days.
• Ask who will process the data, where, and who removes personal details.
• Ask how and when you will be paid, and whether any fees are deducted.

What terms matter beyond the price?

A 2026 law-firm overview highlights several terms that deserve attention: limits on how the buyer may use the data, privacy and security promises you are asked to make, and how risk is split if something goes wrong. It also notes that data used to train a model cannot practically be removed later, and that a buyer could use it to train a product that competes with you.

• License or sale: do you keep ownership?
• Exclusive or non-exclusive: can you license the same records again?
• Upfront payment, revenue share, or both
• What is excluded (HR files, legal advice, regulated data)
• Who de-identifies the data and how it is checked
• What you promise about your rights and what happens if a promise turns out wrong

Do you actually have the right to license this data?

Before comparing prices, confirm you can sign at all. Customer contracts, NDAs, vendor terms, your own privacy notices and employee privacy laws may limit what you can share. The guide on who owns the data walks through the check. Talk to your lawyer.

How do you compare two offers fairly?

Put the offers side by side on the same points rather than comparing headline figures. The guide on comparing offers has a simple table you can use.

Also compare the work each buyer expects from you: how much data preparation, who removes personal details, and how long the process takes. An offer that asks your team to do months of cleanup has a hidden cost. If one offer is far higher than the others, ask why before accepting it.

How do you get a comparison offer?

Prepare a short data inventory: which systems, how many years, roughly how many users, and what you would exclude. Share the same description with each buyer so offers are comparable. Do not share samples containing personal details until terms on confidentiality and handling are agreed.

This site lists buyer programs that may fit your company. We are a disclosed matching service: a buyer may pay us a referral fee if you sign with them through our link, and each buyer's page says whether we are in its referral program. Only buyers that fit your answers are shown; those that pay us are labelled and listed first, and you can contact any buyer directly.

Can you help us compare an offer we already have?

Yes. Send us a short summary of your records through our contact form, choosing "We already have an offer":

• The systems you use (email, chat, CRM, tickets, accounting, databases)
• Years of history and rough data size by system
• Number of customers or transactions, if relevant
• Anything unusual about the records
• Each offer or letter of intent you've received, and its deadline

What happens next?

We'll tell you which other buyers may fit, so you can get a comparison before a deadline runs out. Some buyers look more closely at depth of records, not only headcount. We don't give legal advice on contracts; your lawyer should review the terms. If you first contacted a buyer on your own, you can still ask other buyers for offers.

General information, not legal, tax or financial advice.